Children’s Book Marketing and Publicity

Why Marketing and PR Matters

You want to sell more books and build your brand as an author or illustrator, right?

Writing a book is only half the journey; getting it into the hands of readers is the other half. Marketing is the bridge that connects your story to the audience waiting to discover it. With millions of books competing for attention, effective marketing helps your work stand out, builds your author brand, and creates lasting connections with readers. It’s not just about selling books; it’s about creating a buzz, building trust, and ensuring your message reaches the right people at the right time.

How We Can Help

Our mission is to let you stay in your creative flow while we handle the marketing heavy lifting. We partner with you to create a tailored plan for your launch year, setting clear goals and crafting an actionable calendar. Whether it’s tasks for you, us, or a collaborative effort, we ensure every step is aligned with your vision and keeps you focused on what you do best: writing.

Here’s what we offer that can be customized to your needs.

• Publicity Campaigns with Media and Influencers
  We will brainstorm with you the best angles for your books and expertise, then write and send pitches relevant to media outlets, writers, influencers, and podcasts.This could include guest essay placements, interviews, giveaways, state award lists, and book reviews.
• Preorder Campaigns
  We will help you launch a preorder campaign that will get more book sales. This could include school visits, online webinars, a launch team, and bookstore events.
• Author Platform
  We will help you brand yourself and advise you on improvements to your website, newsletter, a press kit, and social media.
• Promotional Images
  We will help you create branded templates to promote your campaign.
• Newsletters
  We will help you identify your audience and write helpful content to grow your brand and community.
• Social Media
  Want the newest strategies for social media? We can help you streamline your social media approach into strategies that work and are helpful to your audience.
• Websites
  Want the best website to help your readers get to know you and your books? Melissa has been in the online world for over 16 years and knows what is essential in a good website.

Why Work with Us?

We are IN THE TRENCHES with you! As authors ourselves, we understand the ever-changing nature of the publishing industry. We’re constantly testing, refining, and adapting strategies to succeed in this dynamic industry—not just for our clients, but for our own books too.

When you work with us, you’re partnering with a team that knows the challenges you face firsthand and is committed to staying ahead of the curve to help you thrive.

Melissa has 16 years as an entrepreneur promoting her book review site, Imagination Soup. Not only that, she worked as a social media manager for an ebook company and she’s freelanced for a kidlit PR/marketing firm.

She understands the essential elements of building a brand, connecting with your target audience, promoting your work, developing your communication style, and using online tools to your advantage. In fact, Melissa’s experience encompasses all aspects of online promotion and marketing as well as speaking engagements and product development.

Here’s the bottom line. We won’t sell you on antiquated ideas that used to work. We will work with you on the best new ideas that work for today’s ever changing market.

“Melissa Taylor’s Marketing 101 for Creatives was a true goldmine! She packed the session full of tips, techniques, and specific models to use as reference guides. The session got me to think far beyond the marketing for one specific book, and instead to frame the marketing to all my works to come. I’d sign up for anything she offers!”
– Susan Wroble, SCBWI co-regional advisor and author